It was and always is about the words.
Words stringed in stories. 
Stories moving everything in a certain direction.
Most often, both fortunately and/or unfortunately, for a personal gain of the few who amassed the knowledge, exuded excruciating discipline in its principles and application and claimed the power seemingly unknown to many.

The price tag is dealing with losses and mostly painfully learning how to disengage from loving what is not to be loved, only used, and using what is not to be used, only loved.